By Nicholas Carr In a May 2003 article in the Harvard Business Review entitled “IT Doesn’t Matter,” Nicholas G. Carr introduced the idea that information technology (IT) does not provide a competitive advantage to companies in a strategic manner. Is Google Making Us Stupid? Nicholas Carr What the Internet is doing to our brains 'Dave, stop. Stop, will you? Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey. Bowman, having nearly been.

Assume that you are going to make a pitch to your CEO or the head of your organization of a new IT project. It is 2012 and you need to justify why you think such a project deserves investment. Let us know what your opinions are regarding:

'Does IT Really Matter and Why? How do your views on this issue help/not help you in making the pitch of a New IT project?'
Does any of Nicholas Carr's views support your view?

Please bring in experiences in your own life and your own organization (or any other organization that you choose to do analysis about). Please also look into the new IT advances and their applications after those articles where written. Would these new IT development have changed Carr's views?

Reference Info:
In 2003, Nicholas Carr published an article called 'IT doesn't Matter' in Harvard Business Review and then published a follow-up book called 'Does IT Matter? Information Technology and the Corrosion of Competitive Advantage.' The book was named the 'Best of the Year' in 2004 by the CTO Network and the 'Best Business Book' in 2004 by Strategy and Business.

Please read the following article that shows IT spending in different parts of the world.

KPMG. (2010). Technology industry executive survey - IT spending up. Retrieved from

Here you have a short description of the book 'IT Doesn't Matter' by Carr, N, G. Intuiface presentation keygens. (2003), retrived from

Read some of the reviews and responses to the book at or do some of your own search

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I have written a response for you to use as ideas to expand upon. I am not sure what your own approach is, but this should give you some ideas and information you can use to create a justification.

Is IT important for businesses? Yes, it is. However, IT giving a business a competitive edge is not really occurring anymore. Carr wrote that the IT technology was too easy and available to all to give much of an advantage if any at all. (Carr, 2003) Another way to look at it, does it translate to new customers, bigger customer sales, more revenue? If not, then it may be time to rethink the importance of IT for businesses.
In the global market, there are many choices for customers. From personal purchases to business orders, the availability of most goods and services has grown as the internet has helped make the world smaller. Companies that used to buy through complicated processes of overseas meetings or cross country treks, can now go online and find not only the products or services they need, but also do price comparisons and quality comparisons. In past times, developing proprietary technology was a good idea, but now, IT vendors can provide these services and provide it faster and more efficiently (Newton, 2014).
While these are all important for strategic uses of IT, the value of IT for companies is still important. IT capacity has grown. This makes it easier to handle a lot of information. This is especially important for companies with multinational status or smaller companies operating in more than one location. No company can function adequately without their internal IT functions. Not only financial information, ..

Solution Summary


1056 word discussion on whether IT technology is still important to businesses, including opinions from Nick Carr. References included.

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