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Tabcorp Holdings Limited
Traded asASX: TAH
FoundedMelbourne, Australia,
1994 privatisation of the Victorian TAB (Totalisator Agency Board)
HeadquartersMelbourne, Australia
Key people
Paula Dwyer, Chairman
David Attenborough, Managing Director and CEO
RevenueAUD 5,482.2 million (FY19)[1]
5,000+ (2019)

Tabcorp Holdings Limited (Tabcorp) is Australia's leading diversified gambling entertainment group, employing more than 5000 people. It is the largest provider of lotteries, Keno, wagering and gaming products and services in Australia. Tabcorp is listed on the Australian Securities Exchange (ASX).


In 2017 Tatts Group combined with Tabcorp Holdings Limited to create a diversified entertainment group under the Tabcorp brand. The following year UBET was transitioned back into the flagship TAB brand.

Tabcorp history[edit]

In 1961 the Victorian TAB (Totalisator Agency Board) was established, legalising off-course totalisator betting. Three years later in 1964 the NSW TAB was created, betting on two race meetings on its first day at Canterbury and Menangle.

Tabcorp was listed on the ASX in 1994, operating a wagering and gaming licence in Victoria. In 1999 Tabcorp announced the acquisition of Star City Holdings Limited and the following year in 2000 it acquired Structured Data Systems Pty Ltd which developed wagering and Keno systems and animated games.

Tabcorp merged with Jupiters Limited in 2003 and a year later completed a takeover for Tab Limited, the NSW-based wagering and media company, including Sky Channel.

In 2011 Tabcorp demerged its casino operations resulting in Tabcorp's casinos business being separately listed as Echo Entertainment Group. The existing wagering, media, gaming and Keno businesses were retained by Tabcorp.

In 2012 Tabcorp commenced operating Victoria's new Wagering and Betting Licence. Two years later in 2014 Tabcorp acquired ACT TAB.

In 2015 Tabcorp acquired the gaming systems company Intecq.

Tatts Group history[edit]

TAB Qld (TABQ) opened for business in 1962 and was listed on the ASX in 1999.

In 2002 TABQ changed its name to UNiTAB after acquiring NT TAB and SA TAB.

In 2004 UNiTAB acquired Maxgaming NSW and in 2005 Tattersalls Ltd listed on the ASX and acquired Bytecraft.


Tattersalls Ltd and UNiTAB conducted a merger of equals in 2006 under the Tattersalls brand. In 2007, Tattersalls acquired Talarius and Golden Casket and changed its name to Tatts Group Limited.

In 2010 Tatts Group acquired NSW Lotteries.

In 2012 Tatts Group acquired SA Lotteries and Tote Tasmania.

In 2014 Tatts Group secured a Queensland wagering deal with 30 years exclusivity, and in the same year Victorian Instant Scratch-Its returned to Tatts Group.

In 2015 Tatts Group launched Set For Life and UBET. In 2016 Tatts Group launched the Lott and MAX as well as securing a 15-year monitoring licence. In the same year, Tatts Group sold Talarius to Novomatic. Change excel icon on taskbar.


Lotteries and Keno[edit]

The Lott is a market leader in Australian lotteries. In FY18 the Lott delivered more than $2.7 billion in prize money to Australian players. Its licensee brands include Tatts, NSW Lotteries, Golden Casket and SA Lotteries. The Lott's game brands include:

  • TattsLotto
  • Lotto
  • Gold Lotto
  • XLotto
  • Oz Lotto
  • Powerball
  • Set For Life
  • Super 66
  • Lucky Lotteries
  • Instant Scratch Its
  • Lotto Strike
  • Keno

The Lott products are sold in 3,700+ outlets across Australia, with Keno operating in 3,600+.

In calendar 2018, the Lott sold 472 million tickets and Keno sold 106 million tickets to Australian players. The Lott has 2.98 million active registered customers, with Keno having 38,000 active registered customers.[2]

In 2018, the Lott returned $1.1 billion in lotteries taxes to governments.

Wagering and Media[edit]

Tabcorp is the market leader in Australian wagering, operating under the TAB brand.


TAB operates in 4,400+ venues across Australia and in FY18 delivered $1 billion in returns to industry partners. TAB takes 1.1 billion bets annually and has 57% revenue market share.[3]

Gaming Services[edit]

MAX operates gaming services across 3,500+ venues across Australia.[4]


  1. ^ Annual Report 2019 Annual Report Check url= value (help).Missing or empty title= (help)
  2. ^As at 31 December 2018. Active customers are measured on a rolling 12 month basis.
  3. ^2019 Macquarie Australia Conference presentation
  4. ^'4d result online'. Tuesday, 2 July 2019
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